It’s the End of the World as We Know It…or NOT By: Peter Weinstein, DVM, MBA Co-Author, “The E-Myth Veterinarian”   Only YOU can Control your Future. ~Dr Seuss On Monday, January 9, 2017, it was announced that Mars, Inc., had purchased VCA, Inc.  And within hours, panic comparable to 2007/2008 economy crash hit small… Read More

The Consideration of Servant Leadership in Veterinary Practice   By: Jennifer Hock, DEL Education Development Specialist Patterson Animal Health   Traditional leadership theories stem from individualistic perspectives of the leader. These theories are based on the top-down framework and at one time fit neatly into organizational leadership initiatives. However, this hierarchical type of leadership does… Read More

Measuring Marketing ROI By: Michelle Guercio-Winter, CVT, CVPM Education Development Specialist Patterson Veterinary Take a look at the marketing strategies found today in veterinary practices. You’ll find very quickly that they differ greatly from what was taking place just a few short years ago. The focus change is actually a very positive paradigm shift. It’s… Read More

Open Door Policy – Thinking Outside the Box Heather Prendergast, RVT, CVPM Kenichiro Yagi, BS, RVT, VTS (ECC, SAIM)   Let’s think outside of the box for just 5 minutes. Imagine this. Your human kid is scheduled to have several teeth extracted. The oral surgeon has recommended anesthesia, since this is a pretty scary procedure… Read More

The Challenge of Leading Up By Jennifer Hock, DEL Education Development Specialist Patterson Veterinary    One of the biggest misconceptions about leadership is that is that it is associated with title or rank. Leadership is not a position, but rather a process. It is a process of influence that can be learned and practiced by… Read More